From the Horse’s Mouth: Small Businesses Seeking Tech Solutions

When Yoni first got in touch with me about what he was doing at MRGN, I was immediately interested in his vision. My experience serving clients as a public accountant and my years of internal finance in the start-up world had given me a clear sense of the value of the imagined product. I had known and worked with a lot of small business leaders. While they were all motivated and resourceful, most of them did not want to spend hours poring over spreadsheets. Financial management was often that overwhelming chore they couldn’t really afford to spend the time or money it would take to get right. MRGN would address this pain point by simply taking the user’s basic numbers and using them to generate budgets and forecasts without all the spreadsheets. I knew how helpful small teams would find MRGN if it could allow anyone to effectively moonlight as CFO.

Small company teams are lean, but usually, they’re also versatile and full of knowledge. That’s part of what lends them their hallmark agility. Being able to adapt quickly to shifting circumstances enables small and emerging organizations to compete by staying responsive to their markets and customers. When time that could be used on revenue-generation disappears down a black hole of hours spent on error-prone, manual manipulations, that agile edge takes a hit. The last few years have given us all a healthy respect for the power of unexpected circumstances. Business leaders are best prepared when they assume that pressure points will develop and that recalibrations will be necessary. For a team without internal finance operations, this poses a particular challenge. Being able to use a solution like MRGN to quickly forecast and compare a range of scenarios vastly improves the ability of a small organization to play to its strengths. Instead of stressing over unwieldy number cells, they can focus on making the right decisions in real time and moving forward with confidence.

In the business world, no matter the industry, the thing that unites us all is our numbers. Along with my appreciation for people and analysis, that was actually one of the things that first attracted me to accounting and finance. I knew that my skillset would allow me to work across industries and locations, because it touches them all. MRGN’s focus on this area of business operations coupled with its user-friendliness and range of features, lends it similar versatility. In every sector, small-scale operations are governed and propelled by the same numbers game that drives larger ones, but while the bigger fish hire professionals, companies with less market share are often forced to wing it. I’m excited about the potential MRGN offers to users across the small business sector to close this gap and succeed.

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