What is a MRGN Design Partner?
A design partner is a restaurant group owner or manager that provides our team with priceless insights about their specific workflows, so that we can tailor-make the platform for your needs, and not ours.
At MRGN, design partners play a critical role in shaping the tools we build. By working closely with our product and engineering teams, you help us create AI-powered solutions that directly address your operational challenges — from pricing to profitability.
As a Design Partner, you will:
- Share real-world workflow insights that guide product development
- Co-develop and test features tailored to your business needs
- Access early versions of tools that boost margins and simplify decisions
- Collaborate closely with our team and influence the roadmap
- See measurable improvements in efficiency and profit
Your feedback isn’t just heard — it becomes the foundation of what we build.
What You’ll Do.
As a Design Partner, you’ll be directly involved in shaping how MRGN delivers value.
Here’s how:
- Share Your Workflow
- Tell us how your team operates — your menu, pricing decisions, tools, and challenges.
- Test and Give Feedback
- You’ll get early access to our tools and provide honest feedback that helps us refine features before release.
- Collaborate on Improvements
- Work directly with our product and engineering teams to tailor the platform to your business needs.
- Measure the Impact
- Help us track outcomes and uncover insights that drive smarter decisions and better margins.
Your participation helps create a product that works better — not just for you, but for the entire industry.
Real Success Stories
Challenge
FARE needed help deciding which smoothies to keep, whether modifiers added value, and how pricing changes could improve margins.
MRGN Approach
We analyzed smoothie performance across all dining options (Jan 2024 – Jan 2025), including:
Net sales
Unit volume
Profit margins
Modifier trends
Key Findings
All three smoothies were strong performers — especially the Green Smoothie:
$12,939 in sales, 2,021 units, 77.85% marginAdd-ons like Protein and Collagen increased smoothie revenue by 5.32%
Takeout and delivery saw the highest adoption of modifiers (~35%)
Dine-in guests were least likely to use modifiers (10.8%)
MRGN Recommendations
Keep all three smoothies
Standardize smoothie prices at $8.99 for consistency and operational ease
Potential margin increase of $1,048–$1,513/year
Eliminate underperforming modifiers (Hemp seeds, Flax seeds, Overnight oats)
Impact
→ Clear pricing strategy
→ Increased margin with minimal operational change
→ Data-backed decisions on what to promote or retire
Challenge
The client needed clarity on underperforming bowls and baked items — including the new Cornbread Muffins — and how to optimize pricing and placement for profit.
MRGN Approach
We performed a detailed analysis of:
Bowl performance across all channels
Modifier effectiveness and sales behavior
Catering-specific item viability
Pricing elasticity of small-ticket items
Key Findings
Miso Tofu Veggie Bowl accounted for only 0.36% of total bowl revenue — the lowest performer
Craft Your Own Bowl led sales with $619,349 in revenue
Cornbread Muffins performed exceptionally well in catering, generating $1,358 (37% of dessert sales)
Muffins were inexpensive to produce but highly valued by customers
MRGN Recommendations
Eliminate Miso Tofu Bowl and other low-performing standard bowls
Focus on high-performing customizable bowls
Increase Cornbread Muffin price to $1.50 — projected gain of $1,428 in 4 months
Keep muffins exclusive to catering, where demand is strongest
Impact
→ Streamlined menu with fewer underperforming items
→ Enhanced catering profitability
→ More strategic pricing based on real sales behavior
FAQ
- Accelerate growth and profits in just 90 days
- Marketing amplification. Gain exposure through digital media
- Exclusive Access to MRGN’s LLM-Powered Insight Engine
- Complimentary market research
- Discounted access to Premium Tools
- Time
- Just a few hours each month for calls and feedback—flexible around your schedule.
- Data Sharing
- MRGN analyzes your existing restaurant technologies to deliver actionable insights.
We’re inviting restaurant leaders to help shape the future of restaurant technology. If you’re open to sharing your biggest challenges, we’d love to hear from you. To see if your restaurant is a fit, simply book a quick call with one of our Customer Experience (CX) leads. We’ll ask a few questions to understand your needs and see if there’s alignment. If selected, you’ll join our Design Partner Program and collaborate directly with the MRGN team.
